Local campaigns and landing pages
Focused journeys for specific services and locations, showing homeowners the work they actually want to see.
- Service and postcode targeting
- Project-led landing pages
- Campaign and source tracking
Lead generation for patios and driveways
Synthetic Eye
More local quote requests. Less good work lost to slow follow-up.
We help UK patio installers, driveway contractors, paving firms, and resin-bound specialists generate, qualify, and follow up homeowner enquiries.
Built around your services, coverage area, survey capacity, and sales process.
01 UK patio and driveway firms
02 Local homeowner enquiries
03 Enquiry-to-survey systems
The sales journey
Clicks do not fill an installation diary. Qualified surveys do.
Homeowners often compare several contractors, ask for ideas before they know the right material, and enquire outside working hours. The first business to respond clearly has an advantage.
Synthetic Eye connects the full journey: local campaign, service page, quote form, lead qualification, rapid response, follow-up, survey booking, and reporting.
Find the leaks in your current lead flowWhat we build
A practical lead system built around the way you win work.
Every part is shaped around your best services, profitable postcodes, survey capacity, and how your team handles a new enquiry.
Lead qualification
Forms that collect enough detail to prioritise the right conversations before somebody drives to a site.
- Service, location, and timescale
- Budget and project context
- Optional photos and measurements
AI-assisted follow-up
Prompt, measured replies that keep genuine homeowners engaged while the team is quoting or on an installation.
- Immediate acknowledgement
- Structured follow-up
- Clear human handover
Pipeline visibility
A straightforward view of which leads became conversations, surveys, quotes, and won projects.
- Lead source and status
- Survey and quote outcomes
- Useful weekly reporting
Service focus
Campaigns built for the projects homeowners are actively planning.
Resin-bound drivewaysBlock pavingPorcelain patios
Natural stone patiosTarmac drivewaysDriveway and patio upgrades
The process
Built around surveys, quotes, and installations.
Diagnose
Audit the current lead journey
We review local visibility, campaign traffic, service pages, forms, response speed, follow-up, and where promising enquiries tend to go quiet.
Build
Create the missing pieces
We shape the offer, landing page, qualification questions, response workflow, and reporting around your coverage area and team.
Improve
Measure surveys and quotes
We review lead quality, contact rates, survey bookings, quote progression, and your team's feedback, then improve the points that affect real jobs.
Client feedback
What business owners say about working with us.
Direct feedback from local business owners using Synthetic Eye to improve lead quality, communication, and follow-up.
“We’d tried a few different ways of getting more work before, but the quality of the enquiries was always hit and miss. Since working with SyntheticEye, we’ve had a much more consistent flow of people actually looking for the services we offer. The whole process has been straightforward and easy to manage.”
JamesDirector“Really impressed with the service from SyntheticEye. Everything was explained clearly from the start, communication has been quick, and we’ve been kept updated throughout. It feels like they actually understand our business rather than just sending random leads over.”
MarkBusiness Owner“SyntheticEye have been great to work with. We’ve had some good-quality enquiries come through and the follow-up system saves us a lot of time. Would definitely recommend them to another local business looking to bring in more work.”
DanielManaging DirectorQuestions
What contractors usually want to know.
Do you manage paid advertising?
Campaign management can form part of the system. We first check the offer, landing page, lead handling, and tracking so additional traffic has a clear route to becoming a survey.
Can you focus on one service or area first?
Yes. Starting with one profitable service and a defined coverage area is often the clearest way to test lead quality, response, and survey capacity before expanding.
Do you replace our office or sales team?
No. Synthetic Eye supports the enquiry journey around your team. Site advice, survey decisions, pricing, and closing the job stay with your business.
Do you guarantee a number of leads or jobs?
No serious agency can guarantee project volume or revenue without knowing the market, budget, offer, capacity, and close rate. We agree practical measures and report transparently against them.
Free lead-flow audit
Find the three biggest leaks between local interest and booked surveys.
Send your website, main service, and coverage area. We will review the visible lead journey and reply with practical observations and the next sensible step.
- For UK patio and driveway companies.
- No long presentation or sales script required.
- Prefer email? charlieb@theboardygroup.online