Local campaigns and service pages
Focused homeowner journeys for individual services and locations, supported by the project imagery people need before they enquire.
- Service and postcode targeting
- Project-led landing pages
- Campaign source tracking
Lead generation for outdoor trades
Synthetic Eye
More local projects. Less time chasing the wrong enquiries.
We help UK outdoor trade businesses generate, qualify, and follow up homeowner enquiries, from landscaping and fencing to garden rooms, decking, exterior cleaning, and specialist installations.
Built around your best services, working radius, project values, and site-visit capacity.
01 UK outdoor trade businesses
02 Local homeowner enquiries
03 Enquiry-to-site-visit systems
Built for local project work
Your team should price suitable projects, not chase every form fill.
Outdoor trade businesses win work through trust, visible results, local reputation, and a quick response. But leads often arrive while the team is on-site, driving, surveying, or finishing another project.
Synthetic Eye connects the whole journey: local campaign, service page, enquiry form, qualification, rapid acknowledgement, follow-up, site-visit booking, and clear reporting.
Find the leaks in your current lead flowWhat we build
A lead system shaped around the jobs you actually want.
Every part is matched to your service mix, profitable areas, minimum project size, and the way enquiries move through your team.
Project qualification
Forms that collect useful detail before your team spends time calling, travelling, or preparing a quote.
- Service, location, and timescale
- Budget and project context
- Optional photos and measurements
AI-assisted follow-up
Prompt, measured replies that keep good prospects engaged while your team is occupied with live jobs.
- Immediate acknowledgement
- Structured follow-up
- Clear human handover
Pipeline visibility
A straightforward view of which enquiries became conversations, site visits, quotes, and won projects.
- Lead source and status
- Visit and quote outcomes
- Useful weekly reporting
Outdoor trade focus
One system, adapted to the work your business is known for.
Landscaping and garden design
Fencing and gates
Garden rooms and outbuildings
Decking and pergolas
Exterior cleaning
Specialist outdoor installations
The process
From first click to a site visit worth attending.
Diagnose
Audit the current lead journey
We review local visibility, service pages, forms, response speed, follow-up, and where suitable homeowner enquiries tend to disappear.
Build
Create the missing pieces
We shape the offer, landing pages, qualification questions, response workflow, and reporting around your working area and team.
Improve
Measure visits, quotes, and won work
We review lead quality, contact rates, booked visits, quote progression, and your team's feedback, then improve what affects real projects.
Client feedback
What business owners say about working with us.
Direct feedback from local business owners using Synthetic Eye to improve lead quality, communication, and follow-up.
“We’d tried a few different ways of getting more work before, but the quality of the enquiries was always hit and miss. Since working with SyntheticEye, we’ve had a much more consistent flow of people actually looking for the services we offer. The whole process has been straightforward and easy to manage.”
JamesDirector“Really impressed with the service from SyntheticEye. Everything was explained clearly from the start, communication has been quick, and we’ve been kept updated throughout. It feels like they actually understand our business rather than just sending random leads over.”
MarkBusiness Owner“SyntheticEye have been great to work with. We’ve had some good-quality enquiries come through and the follow-up system saves us a lot of time. Would definitely recommend them to another local business looking to bring in more work.”
DanielManaging DirectorQuestions
What outdoor trade owners usually want to know.
Which outdoor trades do you work with?
We focus on project-based services sold to homeowners, including landscaping, fencing, garden rooms, decking, pergolas, exterior cleaning, and related specialist installations.
Can we focus on one service or location first?
Yes. Starting with one profitable service and a defined working area is often the clearest way to test lead quality, response, and site-visit capacity before expanding.
Do you manage paid advertising?
Campaign management can form part of the system. We first check the offer, landing page, qualification, follow-up, and tracking so more traffic has a clear path to becoming a suitable project.
Do you guarantee a number of leads or jobs?
No serious agency can guarantee project volume or revenue without knowing the market, budget, service, capacity, and close rate. We agree practical measures and report transparently against them.
Free lead-flow audit
Find the three biggest leaks between local interest and suitable site visits.
Send your website, main service, and coverage area. We will review the visible lead journey and reply with practical observations and the next sensible step.
- For UK outdoor trade businesses.
- No long presentation or sales script required.
- Prefer email? charlieb@theboardygroup.online