Who we are
The Boardy Group operates this website and Synthetic Eye, an AI lead generation agency for outdoor home improvement companies.
For privacy questions, contact: charlieb@theboardygroup.online.
Information we collect
We collect information you choose to send to us, including your name, email address, company name, website, service area, main services, message, campaign goals, and any files or links you provide for a Synthetic Eye project.
Our website host may also process basic technical information such as IP address, browser type, device information, pages visited, and timestamps for security, diagnostics, and delivery of the site.
How we use information
- To reply to enquiries and manage requests for lead-generation audits.
- To review websites, service areas, campaign goals, and current lead-generation activity.
- To plan, deliver, and improve Synthetic Eye lead capture, AI follow-up, reporting, and campaign systems.
- To manage client relationships, invoices, records, and support.
- To keep the website secure, working, and reliable.
- To send relevant follow-up messages about an enquiry or project.
Lawful bases
We process enquiry and project information where it is necessary to take steps before entering into a contract, to perform a contract, to meet legal obligations, or for our legitimate interests in running and improving the business.
If we ever rely on consent for a specific use, you can withdraw that consent at any time.
Client leads and third-party data
Lead-generation work may involve information about your prospects or customers, for example names, contact details, locations, project requirements, budgets, or messages. Only send material that you have the right to share with us.
We use submitted lead, campaign, CRM, website, and project materials to assess, deliver, report on, and improve the requested service unless a different use is agreed with you.
Sharing information
We do not sell personal information. We may share information with service providers who help us operate the website, receive form submissions, manage email, store files, edit content, or deliver client work. We may also share information where required by law, with professional advisers, or to protect our rights.
Some providers may process information outside the UK. Where this happens, we expect appropriate safeguards to be used.
How long we keep information
- Enquiries: normally up to 24 months after the last contact.
- Synthetic Eye project, campaign, and lead-generation records: normally up to 24 months after the last activity, unless a longer or shorter period is agreed or needed for support.
- Client lead data processed on your behalf: retained according to the agreed service, platform settings, or your written instructions.
- Business, accounting, and legal records: normally up to 6 years where required for tax, accounting, or legal purposes.
We may keep less information, or keep it for less time, where it is no longer needed.
Your rights
Depending on the circumstances, you may have rights to access, correct, delete, restrict, object to, or request a copy of your personal information. You may also have the right to complain to the UK Information Commissioner's Office.
To make a request, email charlieb@theboardygroup.online.
Cookies
This site does not intentionally use non-essential tracking cookies. The hosting platform may use essential security, load balancing, or diagnostics technologies to deliver the site and process form submissions.
Changes
We may update this privacy policy from time to time. The latest version will be posted on this page.